[Free UK style party political broadcast?] Money is now considered the single most important factor in our electoral process.

Take Back the Airwaves | Posted on Apr 10, 2007
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Money is now considered the single most important factor in our electoral process. Ideas and issues take a back seat to the bottom line. This prostitution of our electoral process has one key culprit: television advertising.

Political advertising makes or breaks candidates, and it takes a huge amount of money to implement a national advertising strategy. Now more than 20 states are piling onto Feb. 5, 2008, as their primary day, including states like California and New York with large, expensive media markets. The early, deciding role of money and television advertising in determining who gets to run for president is secure.

The costs of running for federal office have been skyrocketing. More than $880 million was raised by the 2004 presidential campaigns. The 2008 election is expected to cost more than $1 billion. Sixty percent will be spent on advertising.

The citizens are the losers, and the broadcasters and elite political consultants are the winners. We ought to turn this around. The public owns the airwaves that are being used by the big corporate broadcasters. The broadcasters, like NBC, ABC and CBS, have an obligation to use those airwaves “in the public interest, convenience and necessity.” These profitable corporations take these public airwaves for free, then peddle them for exorbitant advertising rates. ...